The Challenges and Opportunities Facing the Ford Motors Company Essay

The Challenges and Opportunities Facing the pass over Motors Company - Essay ExampleThis research will begin with the statement that Ford Motors is a U.S. automaker and is among the in the lead automakers in the world. Ford was bodied on June 16, 1903, by its founder Henry Ford. The companys headquarters is based in Dearborn, Michigan. Ford has emerged as one of the automaker giants in the world. For instance, the company ranks fourth largest move company globally and piece largest in America according to annual sales volume. Ford sells in a variety of instigant names such as Ford, Mercury, and Lincoln. The company has also been the manufacturer of Land Rover and Jaguar, which were sold morose to Tata, an Indian automaker. In the U.S. market, the company currently ranks second after General Motors, which is the worlds leading automaker. PESTEL analysis implies political, economic, social, technological, environmental analysis that helps in understanding the macro-environmenta l factors that affect the process of Ford. These factors are discussed hereunder politics of a country is very important as far as far as car manufacturing is concerned. The U.S. politics influence the legislation and laws by which car manufacturing companies like Ford operates. For instance, Fords operation has hugely been affected by the political pressure from the government of the United States regarding the global warming caused by greenhouse volatilized emissions. In this regard, the government has impose certain measures aimed at limiting the level of gaseous emissions that a particular vehicle has to emit to the environment. This has threatened the operation of Ford because complying with some of these laws is not easy, as they require a total change of the manufacturing process. Ford is also required to comply with the tax policies imposed by the government. The changes in tax policies by the U.S. government particularly by increasing taxes on the automobile industry ha s affected the operation of the company in recent times where it service high taxes in order to be able to operate. For instance, the idea to introduce a road tax proportional to the proceeds of gaseous emissions is affecting the companys operations.